Like any other business, landscaping is also dynamic; it needs to keep up with the changes that time and technology bring. Marketing has evolved to use the most recent technology to remain effective for all types of businesses. Although traditional marketing still has some of its former magnificence, digital marketing is gradually taking over as a need in a time when the internet rules the roost.
According to CISION PR Newswire, 76% of consumers look at online presence before physically visiting a business. Shopping, finding information, communicating, and entertaining oneself, especially in this age, can all be accomplished with a single click or tap. It is only natural for your landscaping business’ strategies to evolve too. Because whatever worked for you before may not work today.
We can never deny that traditional marketing did its job and was highly beneficial to your landscaping business in the past. But, we need to accept the things that change offers, like online marketing! The goal is to introduce you to new strategies for better marketing for your landscaping business.
Catching up with the changes around you benefits you more than you know. It will take a little bit more effort, but entering the landscaping industry must have a “whatever it takes” mindset. As you read this book, believe, be expectant, put everything into practice, and you will win!
Who Benefits From This Book?
There are four types of Landscapers, and regardless of which are you in these four, this book will surely benefit you. This book will help you, if not jump-start, improve your online marketing. Get all the customers and leads that you want through online marketing!
4 Types Of Landscapers
Landscape architects are trained in creative and technical skills to design grading, irrigation systems, the layout of driveways, walks, and other hardscape features. Their tasks also include construction details and planting plans. The landscape architect can work for an established design-build company and see the project through to completion, or they can perform solely as a designer and adviser.
Landscape designers are as diverse as landscape architects. Some are only ready to create perennial gardens, while others are “unregistered,” with numerous in-betweens. Many landscape designers have degrees in architecture, art, or ornamental horticulture. Most landscape architects are plant experts who can lay out walks, driveways, patios, and necessary drainage. While some strongly emphasize design, others pay on commission. Many garden stores and landscaping companies employ landscape designers. The skills of a landscape designer can vary depending on their background, education, and experience. It is usually best to visit previous projects and, if possible, contact references.
A landscape contractor installs the design. On occasion, specifications for a plan that a contractor will install by an architect or designer. A design-build company will provide the project’s installation strategy, resources, and expertise. Installing hardscape patios, native plant restoration, landscape lighting, container gardens, garden beds, and other features is a specialty of several businesses.
A “landscape-design-build firm” is a company that employs landscape architects and designers. You install the designs you develop with your clients. It is a commercial enterprise that carries out the construction, installation, and upkeep of gardens, patios, bushes, trees, and other related outside spaces that belong to your clients.
Where And How Do I Start This Online Marketing Journey As A Landscaping Business Owner?
This question may pop into your mind, mainly when you are used to traditional marketing and have no idea where and how to start this Online Marketing journey for your landscaping business.
Do not worry; this is precisely why this book exists, to help you and guide you to get leads for your landscaping business and turn them into profit. The following chapters contain more precise instructions to enable you to start your journey as soon as possible.